Organic Inc.

News

05.08.2012 Digital Agency of Record! Organic Named Digital AOR for PepsiCo's Quaker Brands In a statement to Ad Age, Quaker said that the move was "part of PepsiCo's strategic investment and productivity initiatives." The marketer added that "Organic was selected because of their high-level strategic thought leadership, their emphasis on collaboration between agency partners and their passion for social media as an integral part of planning, not an afterthought."
05.07.2012 Organic does Creative Week Conor Brady discusses Social TV and Real Time Content Organic's Chief Creative Officer, Conor Brady speaks with panelists from Viggle, Shazam and GetGlue on the "Social Sofa: Enhancing TV with Real-Time Content." Emerging technology + social media are bridging the gap between the TV and the sofa. With the second screen, we can respond in the moment and listen to the "Social Flow" – the sentiment of the masses in social media – as we watch. This spells a future where viewers can affect and enhance TV from the comfort of their home. But how do marketers compliment social viewing without interrupting it?
05.01.2012 Pepsi Pulse Launch Organic helps Pepsi launch global positioning to connect with "the Now Culture" Fast Company covers the launch of Pepsi Pulse and the "Live for Now" global campaign, centered around pop culture and entertainment.
03.08.2012 Forbes CMO Network Why Every Company Needs A Social Media Conductor Organic's CEO Marita Scarfi writes about the need for brand social media ambassadors for Fortune's CMO Network.
02.15.2012 Comeback Agency of the Year! Organic Honored in AdAge's Agency A-List Organic Rebounds With a Strong New-Business Streak, Creative Work